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40% Off – Sitewide
Happy Mother's Day!
Made for easier grip & seamless application. Treat whoever you’re celebrating this Mother's Day with 40% off sitewide.
Vegan. Cruelty Free
Guide Eyeliner Duo
All Products, All Products, Discounted items, Packaged Sets, The Essentials
Our multi-award winning GUIDE Wand and luxurious, jet black eyeliner make it nearly effortless to draw on, wing and tightline eyeliner. The Wand boasts a replaceable, soft and flexible precision ti...
$30.00
$50.00
40% OFF
Easy On The Eyes - Shadow Palette & Brush Collection
COLLECTION INCLUDES: "Eyes That Shine" Shadow Palette A stunning color palette ranging from golden champagne and fiery copper rose to romantic dusky greens. Infused with gold and pearl pigments tha...
$40.80
$68.00
40% OFF
Artistry Made Easy Collection
All Products, All Products, Discounted items, Packaged Sets, The Essentials
$75 4 PIECE COLLECTION ($108 VALUE IF SOLD SEPARATELY) The ultimate GUIDE BEAUTY collection. This classic collection includes our multi award-winning GUIDE Eyeliner Duo in your choice of Black or ...
$45.00
$75.00
40% OFF
Guide Wand
All Products, All Products, Discounted items, The Essentials
Need a steady hand? You've got one! The multi-use GUIDE Wand was designed with precision in mind, so you can master eyeliner, false lashes, lip liner, and more! Our ergonomic and patented design ...
$19.20
$32.00
40% OFF
Lash Wrap
All Products, All Products, Discounted items, Home page, The Essentials
Volumizing, Smudge-Proof Tubing Mascara Gorgeous length and volume in a few light strokes. The exclusive, buildable tubing formula and slimline brush “stretch” lashes from base to tip, while our pa...
$15.60
$26.00
40% OFF
Brow Moment
All Products, All Products, Discounted items, The Essentials
One-Stop Fill, Shape, & Set Brow Gel It only takes a moment to get perfectly defined brows. This all-in-one brow product fills, shapes, colors, and stays put all day. Our comfortable-grip GUIDE...
$15.60
$26.00
40% OFF
Shadow Palette
All Products, All Products, Discounted items
A stunning color palette ranging from golden champagne and fiery copper rose to romantic dusky greens. Infused with gold and pearl pigments that play with light to enhance your natural sparkle and ...
$21.00
$35.00
40% OFF
Easy On The Eyes Brush Collection
All Products, All Products, Discounted items
Feel The Difference An innovative approach to makeup brushes with a thoughtful, ergonomic design that makes it easier to apply and blend pigments like a pro. Shorter handle brings the hand closer...
$30.00
$50.00
40% OFF
Confidence by Design
CRUELTY-FREE
VEGAN
UNIVERSALLY DESIGNED
We’ve worked closely with makeup users, our award-winning design team, and ergonomic experts to rethink makeup and develop a new, universally designed approach to applying it. We obsess over everything, from how the tools fit in your hand to how the formulas glide over your skin. The result: a new breed of beauty products that puts an end to uneven eyeliner, mascara slip-ups, and blotchy brows.
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