Hygiene you won't want to hide.

Launching Spring 2024

Plant-Based

Our plant-based wipes are responsibly sourced, plastic-free, and 100% flushable, so you can rest easy knowing they’re safe for sewers and septic systems per GD4 guidelines

Recyclable

Our packaging is thoughtfully designed to be recycled, which means when it's empty, it can be broken down, and tossed into the recycling bin

Hypoallergenic

Free of dyes, parabens and toxins, our wipes deliver a best-in-class experience and leave you feeling clean and comfortable throughout your day

Stylish

Say goodbye to those ugly plastic bags sitting on the back of your toilet, our elevated packaging is designed to fit seamlessly in the most stylish of bathrooms

Your bathroom deserves better.

Looks Good. Feels Good.

High quality materials and thoughtful design both inside and out.

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Designed to be recycled.

Say hello to the world’s first flushable wipe in recyclable packaging. LOO wipes have been designed to be broken down and disposed of responsibly once empty.

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Launching soon at

Pop Up Grocer