We reimagined sun protection clothing for the modern woman. No more fishing shirts.

Sun protection clothing should be cute, stylish and be something you want to wear every day to protect your skin from UV damage.

Our everyday UPF styles can be worn from walks and tennis, to cocktails on the terrace.

Shop for your skin

Bestsellers

Nothing makes your skincare routine work harder than our sun protection.

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Modern classic styles & colors, simple lines, thoughtful elevated details, and playful vintage nods.

UPF 50+ Sportwear

The cutest sun protection athleisure to wear during daily walks, tennis, golf, or at the beach.

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Bestsellers

Because we all have favorites, right?

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UPF 50+ Resortwear

The most stylish sun protection to wear on that Italian vacation while walking around the piazzas drinking espresso.

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90% of premature skin aging is caused by cumulative sunlight exposure.

Skin damage can be prevented.

Skin Cancer Foundation

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Sun damage happens year-round to everyone.

UVA and UVB rays can reach the Earth's surface even on a cloudy day and contribute to sunburns, skin cancer, and skin aging of all skin tones and shades.

WHAT OUR CUSTOMERS SAY

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  • "I absolutely love this sun protection clothing brand! The fabric is much higher quality than most UPF clothing brands. It just looks nicer. The only upf clothing I look forward to wearing in public."

    Lauren, USA

  • "I'm impressed with the quality of the clothing. The materials are breathable and perfect for hot days."

    Sophie, USA

  • "This is the first sun protection clothing brand that has combined fashion and function. The designs are on-point and the UPF is a game-changer."

    Alexandra, USA

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A new generation of sun protection

Third-party certified UPF

We don't mess around with UPF, our fabrics are 3rd party checked and certified.

Sustainability approach

Our fabrics are made from post-consumer recycled bottles whenever possible, and we prioritize using vendors located in NYC and the USA to lower our carbon footprint. We also produce in very limited quantities to reduce waste.

Designer-grade styles

The first chic UPF clothing, made with premium fabrics and thoughtfully designed styles.

Functional fabrics

Air-wicking, breathable, UPF 50+ and comfortable to the touch.

Women-owned

Would it surprise you to know most large scale women's clothing brands are men-owned?

  • Sun protection clothing is used to absorb or block UV radiation, protecting your skin from sun damage.

    Skin Cancer Foundation

  • Common chemicals used in many types of sunscreens threaten corals and other marine life.

    US National Ocean Service